Click to Call: All the Rage with Mobile Devices

Click to Call advertising has steadily become the go to form of advertising for businesses looking to stay on the cutting edge of marketing. This form of advertising according to Wesley Yuhn & ACH Direct Processing not only boasts about the product or service being offered which includes a phone number for potential customers to call.

Wesley Yuhn & ACH Direct Processing suggests the reason for the high demand of this type of marketing is really all in thanks to the use of mobile devices. Specifically, phones that people are using to look at the Internet. With a mobile in use, a person can simply click the phone number, and their phone will make the call for them. It has revolutionized the way in which businesses can market to a potential customer base.

Engaging your Mobile Site to Allow Click to Call

Wesley Yuhn & ACH Direct Processing states every business that has a website, will more than likely have a mobile version of this website, which allows readers to see the website even better with their mobile. For businesses that are using ad-words or other similar programs, such as pay per click advertisements, the use of click to call advertisements would be one of the best methods to utilize for your mobile website. In fact, Wesley Yuhn states most professionals in the marketing field believe the use of these types of advertisements are a must for any well rounded marketing plan.

Click to Call Without a Mobile

Wesley Yuhn of Tampa further explains the use of Click to Call is not only for mobile websites, though most businesses often think that this is. However, you can enable a click to call advertisement on any website. Thus, it is a form of marketing that anyone can implement, even if they do not have a website that is mobile. With this option, it allows the person to click and send the number to their cell phone or even write it down to call later. It really does not matter if the website is mobile or not, as long as the phone number of the business is getting out there, this is what a business should be striving for.

The Other Side of Click to Call

Though most businesses as Wesley Yuhn suggests are using this form of technology for advertising, and hoping to pull in more consumers, there is a growing trend to use this even when a customer may need assistance.

Many websites are now using a click to call strategy when directing people to their customer service lines. This is often seen as a great way to be more personal with customers as it is eliminating the need to send emails and instant chat sessions.

In an effort to make click to call even better for a business, ACH Direct Processing allows for businesses to take checks over the phone in order to pay for goods or services. This can lead to instant sales via a click to call advertisement. This is what a business would like to see happen, as it could increase their end of the year revenue by leaps and bounds. For any business who is considering Click to Call, they must also consider ACH Direct Processing in order to ensure that they are making the most of this marketing method.

Wesley Yuhn – Effective Pharmacy Marketing

Wesley Yuhn illustrates A pharmacy is a unique business that often finds that bringing in new customers can mean devising pharmacy marketing plans that are not ordinary. This is especially true when the pharmacy is located in a location that has a lot of competition. Most consumers are loyal to the pharmacy that they go to, thus dragging them away from their loyalty will require some innovative thinking.

Methods to Use for Pharmacy Marketing

Moreover Wesley Yuhn suggest there are several methods in which a pharmacy can use for their pharmacy marketing plan. These include:

– Advertising

– Offering special promotions

– Making a name for themselves in the community

Each method is going to help with the overall image, and could be a way to gain more consumer interest. However, this type of pharmacy marketing is a plan that is meant to be long term based on what Wesley Yuhn sees from other pharmacies. Marketing techniques that promise results overnight are usually not that the techniques that are going to give lasting results.

Advertising with Pharmacy Marketing

Wesley Yuhn also suggests a pharmacy can use a variety of methods to advertise their business. Since the pharmacy is usually only interested in reaching the local demographic, they can utilize local radio, television and newspaper ads to help get their name out there. They can also utilize the routine advertising methods such as online advertisements and the like. One innovative way that pharmacies are reaching out is through fliers that are placed on the windshields of vehicles at local businesses.

Special Promotions

Wesley Yuhn sees a consistent pattern with pharmacy marketing plans which include special promotions to reign in new customers or by way of patient marketing companies. For example, offering a small percentage off for switching a new prescription, or even offering a free gift with switching a new prescription. Consumers are interested in taking advantage of these special promotions as it can mean money saved for them.

Wesley Yuhn further explains that the pharmacy needs to ensure that they can afford to work with this option before committing to it, as they do not want to find themselves upside down in their finances.

Building a Reputation

Wesley Yuhn advises building strong online reputation and local search strategy, as this will play a big part in any pharmacy marketing plan. Ensure that you have top notch customer service, and deal with any complaints in a way that shows you are on the customer’s side.

This is a process, but it is an important aspect, so always remember that what you do is going to directly reflect onto the pharmacy. The higher reputation the pharmacy has, the more likely consumers are going to give the pharmacy a try and become a long term consumer.

With any pharmacy marketing method, a pharmacy needs to ensure that they have everything in order to accept these new customers that are going to be coming into their business. Wesley Yuhn & ACHDP.com provide payment processing services for a low fee that is sure to make your financial worries subside. They offer credit card and check processing, with payments into your account in as little as a day. This can ensure that your pharmacy does not get taken advantage of with fraud or returned checks.

Wesley Yuhn Says How to Achieve Successful Promotion through Online Lead Generation

Sales experts will never dream of operating sales procedures without the qualified leads. Generating leads online is somewhat the soul of a marketing campaign, which provides the marketers with a list of qualified leads who can easily be transformed into loyal customers.

One of the best marketers at generating leads and transforming them into loyal customers is Wesley Yuhn of Tampa, who believes that building interest and trust, while generating leads online, can be the most effective methods for a marketer. According to him, the quality of the lead generation procedure defines the value and extent of leads diverting to the company.

Wesley Yuhn at ACHDP.com discusses some important points on how to achieve a successful marketing using lead generation online.

Understand your audiences:

The foremost process in lead generation is to understand the target audiences. It is reasonably impossible for a marketer to clinch the sale without understanding the audiences’ preferences and taste. It helps the marketers in customizing their tactics in accordance with the liking of audiences.

Design your promotional tactics:

Wesley Yuhn has been working as Chief Marketing Officer for the last 6 years for 2 separate companies within the direct response and financial services space, of which include affiliate marketing, call center transfers, display, DRTV, direct mail, email marketing, inbound marketing, media buying, mobile advertising, etc., to generate the leads.

Build enduring relationship through proactive activities:

While cultivating relationship with your prospects, Wesley Yuhn suggests creating consistent communication. And email newsletter is believed to be one of the most effective tools for effective communication.

Use online social platforms to engage the prospects:

Social networking websites offers huge opportunities to the marketers for creating effective communication with target qualified leads for the business. The marketer can use Facebook, Twitter, LinkedIn, Pinterest, and YouTube page to appeal and engage the target audiences.

Questions to Ask Merchant Cash Advance Lead Generation Sellers

Once the too-big-to-fail banks and the small community banks were locked out of lending to businesses that are too-small-to-qualify for SBA loans, a new group of lending institutions stepped up to help out. Following the acceptance of these associations by the general public and mainstream media, finding the right Merchant Cash Advance Lead Generation became a cost of doing business in order to sustain growth.

Small businesses in the U.S., Canada and the U.K. are turning to merchant cash advance lenders to sustain their enterprise until the economic situation turns around. But, as Wesley Yuhn, one of the most notable authorities in the industry, reminds people who are new to purchasing leads is to know what questions to ask before you agree to purchase leads from a company that is new to you.

Questions that Need Answers

If you were deciding to buy a new home, you would do all the research possible to make sure that you got the best possible product for what you feel is a fair price. You ask the realtor if there has been a home inspection and if so, what did it show. You would insist on knowing what the schools and neighbour was like and when the roof was last replaced. You should be as diligent when seeking a company that sells leads. Here are some of the questions to ask:

• Does the lead generation company provide you exclusive rights to the leads that they sell or are they selling to your competition as well?

• Since you are asking about a specific industry and locale, expect to get a firm cost-per-lead quote in writing with the attached written stipulation that the leads are either your exclusive property or licensed to you (meaning not exclusive to you).

• How many leads can they sell you at one time? Good companies limit the number of leads that you can purchase within any one time period because they know that you can only process just so many leads anyway. If they sell you more than you can actually attend to, you will lose some really good potential leads because they sat too long.

• Are you offering just leads that are generated by your company or are you offering a complete system that includes advertising? If you are buying a system, find out who is responsible for advertising and what your minimum investment is expected to be.

• How is the advertising managed for lead generation? Each company sets its own fees and sometimes gives you a quote in dollars while others give you a quote in percentages. Analyse your cost-per-lead very closely for the first 90-days in any advertising program.

• How long has the lead generation been operating in this particular field? Some lead generation businesses may have experience in real estate or wine-making supplies but this is not equitable for your industry.

• Is the vendor willing to provide you with contacts for customers currently using their system or do they prefer not to do so? Either way, the response can be a double-edged sword. Do you want this vendor giving your name and contact information to the next person looking to buy their product or do you prefer a company that retains your information as sacred?

Most of all, ask questions and don’t assume that you know the answers because you’ve already spoken to three other companies. Then, make an informed decision.

Most Important Consideration in Online Lead Generation

When you first decide to try your hand at online lead generation, there are specific needs that you are able to express and specific questions to ask. Designing a game plan around unrealistic expectations whether in the time it takes to convert leads into sales or the percentage rate growth that you can anticipate over time can bring you dissatisfaction unnecessarily.

As Wesley Yuhn repeatedly stresses in seminars and on his blog, conversion rates differ for every industry and lowering expectations should be what any good lead generation company does from the start.

Depending on the field and specific demographics you establish, leads from the internet need incubation periods ranging from 3-months to 18-months. Knowing how to utilize the leads that are received has to be incorporated into the main strategy before you start. And, having a definitive game plan in place that complimentsyour strategy is essential to happiness and good ROIs.

Using Purchased Leads Generated Online

Online lead generation is a specialty that is not as easy as marketing teams think it should be. But, once acquired, knowing how to make the most of them is yet another skill set that needs to be developed by all sales people for the best success.

• Contact – Initiate some form of contact with each lead at least 8 times in the first 10 days

• Create Passive Listings – Putting your name out on various sites creates name recognition and assists in creating confidence among the purchased leads list if you can point to your presence.

• Purchase by Zip Code –If possible, instead of focusing on age, interests and other descriptions of demographics, focus on zip code locations for at least part of your budget

• Pay-per-call Advertising – Instead of using a pay-per-click for silent leads, using pay-per-call allows a real person to answer the initial questions that a lead may have and to immediately get the potential customer to the right person who can begin creating a positive customer experience.

• Call to Action on Your Website – As striking as it sounds, the majority of websites discuss everything about their business, their products, the quality and how to reach someone for more information. What they don’t do is directly askthe customer to buy.

• Landing Page Contact Form – Presenting a contact form on your landing page is the alternative to hitting the “sold” button. The contact form allows you to keep the door open and if your landing page is good, you should capture about 20% of the visitors to your site.

The Only Statistic that Matters

Ultimately, the only statistic that matters in any online lead generation program is how many leads were converted to the sales column.

1. Trying to assess your ROI based on less than at least 500 worked leads is fools play.

2. Making a one-time assessment is tantamount to determining if an employee fits your culture after one week of employment – nonsensical! Analyse your conversions every month after reaching the 500-lead mark for at least 6-months.

3. Don’t be afraid to experiment with different platforms to see which works best for you.

For the first year, anticipating a low conversion rate of about 7% for all leads generated with the exception of click2call and pay-per-call advertising is best.

Recurring Billing for Non-Profits Pays Well

The non-profit business in the U.S. is one of the leading industries world-wide. With the economic difficulties that countries around the globe have been attempting to balance since 2008, the need for assistance in many areas of what would otherwise be handled by government agencies is more necessary than any time since the Great Depression.

If you have seen any of the non-profit ads on television suggesting that “for only $19 a month” you can help this or that charity, then you already know that billing a set monthly amount has proven successful for many different types of NPOs.

Using a recurring billing software program that allows your donors the option of donating smaller but more consistent amounts lets you know how much money your non-profit can budget for different purposes.

Target Your Donors by Age

Wesley Yuhn,one of the most experienced marketers in the world for private, public and non-profit enterprises suggests targeting donors by age groups rather than by other demographic data. Normally, this is not the best concept for finding the right marketing technique but there is a method to the madness he recommends.

Baby Boomers – born 1946 to 1964

Baby Boomers are the most generous donors right now— coughing up 43% of all donations to non-profits. They need few incentives beyond knowing what wrong needs righting. They have the most amount of disposable cash to spread around and feel an obligation to help those less fortunate.

Even those who may have retired are still working and bringing in extra money. They were raised by parents and grandparents who inspired them to give back to society as a whole.

Matures – born earlier than 1945

To most of the people in the U.S. being born between 1940 and 1945 still places them in the Baby Boomer category, but non-profits have decided that anyone born before the end of WWII is not a Boomer at all.

While those in this age group actually give more per donation, they are targeted less because fewer are in a position to give. Yet, statistics show that of 88% those that do make charitable contributions donate to 6.2 different groups.

Gen X – born 1965 to 1980

Gen X-ers are the children of the Boomers and the majority have better educations, careers that are lucrative and fewer children by choice. That said, out of the total number of donors for all non-profits they only represent 20% of those giving, slightly more than half support an average of 3.9 different organizations.

Gen Y – born 1981 to 1995

Primarily because these are the teenagers and recent college graduates of the nation, they are the lowest percentage of donors in the sector. None-the-less, 60% of those that do make donations support at least 3 different charities.

Most of this group is either working in a low-paying, part time position since the economic disaster of 2008 or are overwhelmed with college loan payments and young families. Still, their hearts are open to supporting the needs of others.

The Boomers, Gen X-ers and Gen Y-ers are all quite technology savvy and accustomed to making recurring payments through secured online sites. Providing this option for your NPO right now will be the determining factor for how much you can do for those you represent.

Invite Your Customers to Use Mobile Bill Pay

No doubt, you’ve seen apps on websites telling visitors to download the “free app” to connect to this or that site— with no effort. You’ll find them on e-Commerce sites, bank sites, the electric company site and credit card sites.

Wesley Yuhn states many webistes really believe that this is all that they have to do to let their customers know that they can connect and use mobile bill pay on their site, too.

Wrong!!!!!

If you own an e-commerce site that is mobile-ready, it’s only the first step to add an app for free download.

You need to do a lot more depending on the services and products that you offer if you actually want potential customers as well as current client’s to use that app.

According to “the” mobile pay guru for ACHDP.com, Wesley Yuhn, most businesses fail to include a call-to-action on their site. He explains that this is similar to young sales people who avoid “asking for the sale” because they don’t want the potential customer to feel “uncomfortable” or “feeling pushed” into the action.

Wesley Yuhn asks if you consider every visitor to your site is a potential lead that is in some state of readiness to purchase one or more of your items, then you are that salesperson that needs to nudge them into action. One of the ways to give them a little shove is to literally invite them to download your app.

Paraphrasing Wesley Yuhn, What Makes an Invitation Inviting?

If you are having a birthday party for your spouse, it is unlikely that you are going to send invitations out to people blindly.

You’re probably going to contact them and let them know what you have in mind, tell them that your spouse has said how much he/she likes the potential invitee and then let them know that you would like to include them in the invitation list. With this, you are going to wait to see if they have any interest before you take any further action – like sending the invite.

Wesley Yuhn said the same is true when you have a visitor to your site. You need to establish a relationship with that person.

For example, on your Home Page, include an invitation to your About Us page with something like, “I’d like to know more about you and you can find out more about us on our About page. Come on over and see if we share any interests.” You could even rename your about page to “Meet Us in Mobile”.

The about page is the singularly most often visited page on a site. You must make it important, friendly and fun. To that end, take some space on the page to explain why you are offering an app for visitors. You must also explain why purchase made through the mobile bill pay system is guaranteed to be secure.

Explain in detail what you have done to make it secure and what you are willing to do if it is breached. Let the visitor know that you use an outside clearing house to assure that their method of payment is validated and legitimate before applied. If you don’t use an ACH system, get one today to protect your customers.

Finally, ask the visitor to download you app to make shopping at your site faster, safer and easier.

Deck Your Holiday with a Business Term Loan

It’s almost never too early to plan for your holiday business aspirations and lay out your marketing budget for the three months leading to the big day. Think about that for just a minute because all your goals will be interdependent on your cash flow in terms of put those designs into effect. 

If you find that you ran out of budget before you ran out strategies and your best hope for a healthy profit margin is the employment of all your well-crafted plans, your answer may be a business term loan.

At this point in the season, you probably will do better in getting a merchant cash advance loan than in submitting an application to your local community bank or credit union, owing primarily to the fact that it may take a while to hear from the bank. 

Most business term loans from a merchant cash advance service are completed within 48 hours of application. Yes, the interest rate will be higher but sacrificing inventory or marketing that can ultimately turn your business around next year may be worth it. 

Wesley Yuhn of Tampa & achdp.com explains that, “Alternative lenders that offer business term loans provide cash for quick turnaround needs.” However, it should go without saying that applying before the last dime in your budget is tagged is much better than waiting until the last minute. Before You Apply for a Business Term Loan…

Before you place an order for inventory, you must check to see what you need and make a list to ensure that you order everything that you need. 

The same discipline is advised before applying for any business loan— whether through a traditional facility or an alternative service. 

• Decide what you need the money for. Inventory, seasonal sales variances and additional marketing budget are typical reasons for a short-term loan. Each is a temporary expansion that is designed to have a higher ROI than say paying off past bills in order to get more credit from vendors.
• Examine carefully how much you really need. Most small businesses ask for less money than they need and this can really backfire when paying off the loan. Asking for too large an amount, however, raises red flags and makes lenders wonder if you have the ability to control your spending.
• Update and review your social media sites such as LinkedIn, Facebook, Google+, Pinterest, Twitter as well as your website and blogs. If you have not established a presence on any of these sites, do it before making an application and update any sites that have been ignored.
• Send emails to your current customer and vendor base and let them know that you are preparing for the upcoming holiday season and are looking for fresh ideas to expand your business offerings. You must also provide a link to all your social sites and encourage them to post their comments and advice there. Then, be sure that you check your sites at least twice daily – morning and evening – and respond to all posts immediately. 

Once you have all your information updated and know what you really need, it’s time to deck your holiday business up with a short term funding.

How to Generate Qualified Leads for Revenue Based Financing

Providing Funding Options When Banks Won’t Lend. B2B Lending, Merchant Cash Advance & Revenue Based Financing has started to gain huge popularity and upward mobility with small businesses.

Traditional bank financing offers the promise of longer prepayment terms and potential for lowered costs, but banks have made it practically impossible for small businesses to qualify. Obtaining a traditional small business loan from any bank is almost impossible and / or out of reach for most small business owners. Regardless if you have perfect credit, you are required to personally guarantee the loan.

Further the bank loan application, approval and funding process is very slow and bottlenecked, its burdensome, with requirements for extensive financial records. With results delays, reduced cash -flow and uncertainty lead to missed opportunities for your business. ACHDP LLLC DBA ACHDP.com understand that a healthy business needs to be cash flow positive & nimble, and with quick access to capital. When opportunity knows your business needs to be ready!

Some of the additional advantages:

• Minimal paperwork

• Pre-approval in minutes

• No personal collateral

• Available to many small businesses

• Receive funding in day

• Flexible repayment terms

Wesley Yuhn, serving as Chief Sales Officer for ACHDP.com & CMO for MediaOasis.co, both companies are more aligned to address the needs of small business owners further and have joined forces to help bridge the gap between small business owners by matching business owners with large network of exclusive lenders.

Wesley Yuhn also has also played a significant role in the mortgage banking industry by serving as the Senior Vice-President of Sales & Marketing for national mortgage company, from executing corporate marketing strategies / online lender network, in addition to directly overseeing 23 brick & mortar branch locations, to the executive requirement and sales management of roughly 4,000 virtual loan officers within 18 state territory, including a 40 seat call center.

Please contact sales@achdp.com or visit http://www.achdp.com for a free consult today!

How Using Effective Social Media & Lead Generation Strategies Bring More Eye Balls

What are some of the marketing strategies being used today by most companies for generating brand awareness, new online customers, inbound calls, increased revenue or new logos development?

What’s the online buzz about your company? As viral marketing strategies have gone mainstream, you may have fallen out of the boat. At ACHDP.com & MediaOasis.co, we’ll manage your online reputation like it was our own, including all aspects of your online / offline lead generation & Social Media campaigns i.e. Twitter, Facebook, Linkedin, SERM, ORM, SEO, blogging and TONS more—we’ll help you motivate, inspire and get noticed quickly.

Why Choose Wesley Yuhn and his team? That’s a great question that demands a great answer, so we’ll get straight to the point. First, we believe in only the finest service, relentless dedication, integrity, collaborative approach, and long term partnerships that begin with each new client relationship. From there, we pride ourselves on delivering high-quality customer retention and ambitious marketing formulas with flawless campaign execution. Finally, we know you’ll love the quantifiable success we bring your company—from maximized ROI to revenue boosts.

With several decades of collective direct marketing experience, Wesley Yuhn and his teams over at ACHDP.com & MediaOasis.co are committed to harnessing the new online media environment, promoting your brand and providing clients—big or small—with affordable, integrated marketing solutions that hit the mark.

For the last 5 years, Wesley Yuhn has been actively involved with driving top-line revenue for MediaOasis.co as a Chief Marketing Officer / CMO, while also serving as the Chief Sales Officer for ACHDP LLC dba ACHDP.com. As Chief Sales Officer his primary responsibility is in sales leadership / sales operations, including overseeing call center and inside sales force. Some of ACHDP’s offerings include Merchant Cash Advance Leads, ACH, Check 21, Debit / Credit Card Processing, CRM, e-commerce, Customized Shopping Carts, Risk Management, Open Source Gateways, Online Verification Software, and much more.

Please contact sales@achdp.com or visit www.mediaoasis.co for a free consultation today!